I'm an engineer turned marketing consultant. Founders bring me in when they're done planning and ready to put real miles on the road. Water tech is the course I know best. AI automation is the training advantage I bring to every engagement.
You've built something real. The product works. Early customers are sticking. But the marketing isn't keeping pace with what you've built. Pipeline is thin, the website reads like an internal doc, and the messaging makes sense to your team and no one else.
You've tried agencies. They don't know your course. You've tried freelancers. They can't hold the pace. The budget keeps growing and the splits aren't getting faster.
One is the industry I came up in. The other is the training advantage I bring everywhere. Both run on the same operator philosophy. If it doesn't move the splits, it doesn't make the plan.
I'm a water and wastewater engineer. Years on the ground designing treatment systems and leading implementations across the US and Israel. I know how plant operators, industrial buyers, and engineers actually think: what they read, what they trust, what makes them tune out at mile one. If you're building water tech, I'm the marketer who already knows the terrain.
Most marketing is still running on pre-AI form. I build AI systems that take the repetitive work off your team: outbound that actually personalizes, content engines that don't sound generated, lead routing and follow-up that closes the gap. Not AI for show. AI as the leverage that lets a small team run like a big one.
Custom on the inside, predictable on the outside. Pick the distance that fits where you are. I'll tell you on the intro call if I'd recommend a different one.
A complete reset of how your company looks, sounds, and shows up. The foundation everything else compounds on.
A focused engagement to put your company in front of the right buyers, consistently. Designed to put miles on the board quickly.
Ongoing marketing leadership for companies not ready for a full hire. The discipline of showing up every week. For months, not weeks.
Custom AI systems built into your existing stack. The leverage that lets a small team run like a big one.
Every recommendation ties back to pipeline, revenue, and ROI. No marketing for marketing's sake. If it doesn't move the splits, it doesn't make the plan.
Most consultants hand you a training plan and disappear. I run it with you: the website, the campaign, the AI workflow. Strategy and execution from one person responsible for both.
AI is the difference between training hard and training smart. I know where it compounds your output and where it's just noise. You'll get AI in the right places, not sprinkled on top because the deck looked thin.
I'm open to selective engagements outside water tech and AI automation when there's a clear fit: a sharp founder, a real product, and a working style that matches mine. Same productized tracks apply. If you're not sure whether it'd fit, the intro call is the place to find out.
I'm a water and wastewater engineer turned marketing consultant. After years designing treatment systems and leading implementations across the US and Israel, I noticed the same pattern across the industry, and frankly across most B2B: great products, weak go-to-market.
I started this practice to fix that for the companies worth fixing. Along the way I got obsessive about AI. Once you've seen how much of marketing is repetitive work, you stop being able to unsee it. That combination, an engineer's bias toward systems plus AI as the tool to actually build them, is what I bring to every engagement.
I also run. Not professionally. Just consistently. The same disciplines apply: show up, build a base, train the right system, trust the compounding. That's how I run marketing too.
We'll talk through where you are, what would actually move the splits, and whether we'd run well together. If not, I'll point you at someone better suited.
Start the clock